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On August 4th, the animated film "White Snake: Floating Life" from Light Chaser Animation made its appearance at the 37th edition of the Popular Film Hundred Flowers Awards. The film's supervisor Yu Zhou, directors Chen Jianxi and Li Jia Kai, and producer Zeng Fan Yu gathered in Rongcheng not only to attend the awards ceremony but also to participate in the special screening event titled "Under Qingcheng Mountain." To everyone's delight, Chen Lijun, one of the singers of the film's theme song "Floating Life," joined the post-screening discussion, engaging with the audience in Rongcheng for a romantic journey that spans a thousand years. Additionally, Chen Lijun performed "Floating Life" live at the awards ceremony, captivating the audience with her stunning theatrical voice, which beautifully recounted the immortal love story between White Snake and Xu Xian. "White Snake: Floating Life" is set to release nationwide on August 10th for the Qixi Festival, with advance ticket sales already underway and having surpassed 44 million yuan, leading the box office for the Qixi period.

The return of the classic "White Snake" series by Light Chaser Animation showcases the unique romance cherished by Chinese audiences. "White Snake: Floating Life" is the third installment in the "New Legends" series under the "White Snake" saga and serves as the main narrative of the tale. The movie recounts the beautiful love story set during the Southern Song Dynasty in Lin'an, where Xiao Bai finally finds the reincarnation of A Xuan — Xu Xian — five hundred years later. Their reunion on the Broken Bridge rekindles their fateful love. At the post-screening discussion for the "Under Qingcheng Mountain" special event in Chengdu, supervisor Yu Zhou shared with the audience the creative core of the "White Snake" series, expressing a desire to convey the distinctive romance and bravery in Chinese stories of love through these works. This creative intention resonated with the Chengdu audience, who were deeply moved by the mutual devotion between Xiao Bai and Xu Xian. Director Chen Jianxi explained how they recreated the bustling city life of the Song Dynasty through meticulous attention to detail and on-site research. Director Li Jia Kai mentioned, "By returning to the beginning and telling the authentic story of White Snake, we hope to pass down this cultural treasure from generation to generation." Producer Zeng Fan Yu discussed the innovative concept of "floating life," highlighting the mutual dedication between Xiao Bai and Xu Xian as a key element in the film.

As Zhang Juan, head of the Film and Animation Department at Chengdu University, observed after watching the film, "Our generation followed the story of White Snake and Xu Xian from television dramas, but for our children's generation, the most memorable version will be four words — Light Chaser Animation!"

Chen Lijun's performance of the theme song "Floating Life" at the Popular Film Hundred Flowers Awards was a beautiful opening, evoking the timeless love between Xiao Bai and Xu Xian. During the awards ceremony held in Chengdu, the directors of "White Snake: Floating Life" and producer Zeng Fan Yu appeared on the red carpet with an adorable panda mascot. Chen Lijun graced the stage dressed in traditional attire, performing the theme song "Floating Life" with a theatrical voice that vividly portrayed the reunion and continuation of the epic love story between Xiao Bai and Xu Xian on the Broken Bridge. Chen Lijun, who has played Xu Xian in the Yue Opera production of "The Legend of the White Snake," expressed her approval of the character portrayal in "White Snake: Floating Life" during the post-screening discussion. She stated, "I am very satisfied with the characterization of Xu Xian. In the public eye, it may seem unworthy for Bai Suzhen to make such sacrifices for Xu Xian, but the film successfully explains why she does so. Through Xu Xian's three critical decisions, his stance and choices align with what I believe Xu Xian should be. The love between Xiao Bai and Xu Xian is certainly mutual." She warmly recommended the film to the audience, inviting them to experience the beauty of the Song Dynasty and the charm of Chinese romance on the big screen.

Selected as part of the "Special Chengdu Screening" unit for the summer season at the Popular Film Hundred Flowers Awards, "White Snake: Floating Life" employs advanced production techniques, imaginative design, and a nationalistic aesthetic that captures the essence of the Song Dynasty. It also incorporates lively elements of daily life, exploring the combination of modern storytelling methods and traditional cultural elements to provide viewers with an immersive cinematic experience of "loving one person without fear or regret" amidst the vast sea of humanity. "White Snake: Floating Life" will hit theaters across the country on August 10th, with advance tickets now available. Get ready for a romantic rendezvous on the silver screen this Qixi Festival!